Thus, digitalization is revolutionizing the world of rental
- April 16, 2025
- admin
The rental sector is undergoing a real transformation. But what is really happening? And what is changing the most? Giampiero Eugeni, Senior Business Development Manager at LoJack Italia, has a privileged vantage point to understand this phenomenon. We asked him what is truly happening in the world of rental:
“Yes,” Eugeni explains, “the rental sector is experiencing a revolution on multiple fronts. What is changing the most is the way individuals and businesses approach the concept of ownership and use of goods. Society is evolving, and with it, consumer habits: today, more flexible and sustainable models are preferred compared to the past. This change is driven by a combination of sociological factors, technological innovations, and economic dynamics that are redefine the market.”
What do you think are the main elements of this transformation?
“I would say the first key element is digitalization. Online platforms have revolutionized the rental process, making it simpler and more immediate. Today, a user can book a vehicle or equipment, pay and manage the contract entirely from a smartphone or computer in just a few clicks. This meets a need for speed and convenience that consumers have now come to expect in many aspects of their daily lives.”
So, technology plays a central role. What specific innovations are having the greatest impact?
“Absolutely. Beyond digitalization, the integration of advanced technologies such as Artificial Intelligence (AI) and the Internet of Things (IoT) is making a significant difference. Thanks to these solutions, we can monitor in real time the usage of rented assets. Think about fleet management, for example: IoT allows us to know exactly where a vehicle is, how it is being used and when it requires maintenance. AI helps optimize processes by predicting demand or suggesting interventions to improve efficiency.
One example is risk detection: the LoJack platform analyzes driving behaviors in real-time based on specific criteria, identifying potential risk situations promptly. This not only enhances the customer experience but also makes operations more sustainable and economically advantageous for businesses.”.
Speaking of sustainability, how much does this trend influence consumer choices in rentals?
“It has a huge impact. Today, there is growing awareness of the environmental impact of individual choices. Renting naturally fits into this context as it allows access to goods without the need for ownership, reducing waste and consumption.
Companies, in particular, see in rental industry a way to be more agile while aligning with sustainability goals. Especially when technologies are integrated to improve resource efficiency”.
As the Business Development Manager of LoJack Italia, how do you see the future of this sector?
“I see it as a sector in continuous expansion and innovation. The direction is clear: increasing digitalization, an huge use of advanced technologies and a growing focus on personalized offerings.
At LoJack, we are working in this direction, developing solutions that not only simplify rentals but also add value in terms of security and smart asset management. The future will belong to those who can anticipate consumer needs and best integrate technology with flexibility”.
