Car rental: a world in great transformation
- May 07, 2025
- sgalbiati
Are the changes in the rental sector just a temporary trend or do they represent the future?
“I would say it’s not a passing trend – immediately explains Giampiero Eugeni, Senior Business Development Manager at LoJack Italia – but a structural transformation that is here to stay. Rental channel is evolving in response to deep, constantly changing needs: flexibility, cost control and sustainability are the pillars of this shift. These factors, combined with technological innovation and digitalization, are giving rise to models such as “pay-per-use” which are not just a fad but the new standard toward which the sector is moving. Consumer needs are evolving, and rental is proving to be the most appropriate response.”
What are the main drivers of this change?
“At the core is the need for flexibility: individuals and companies want solutions that can quickly adapt to their lives and businesses. Then there’s an increasing focus on financial management: rental allows for predictable and optimized costs. Lastly, sustainability is becoming more crucial: consumers prefer options that reduce environmental impact. These elements, supported by technology, are permanently redefining the sector.”
How does LoJack fit into this transformation and meet these needs?
“LoJack is at the forefront, supporting this evolution with innovative and practical solutions. Our strength lies in the ability to deliver personalized services and precise data, essential in an industry where clients expect the highest standards. With our advanced tracking technology and telematics, we help businesses manage their fleets more efficiently, proactively, and sustainably. It’s not just about vehicle monitoring; it’s about delivering insights that enable problem prevention and resource optimization.”
What concrete advantages does this approach offer to users?
“The benefits are numerous. For companies, it means leaner management and reduced costs, thanks to a clear view of consumption, mileage and resource utilization. But the real added value lies in the customer experience: our tools provide transparency and total control, enabling timely and customized interventions. This leads to greater satisfaction among end customers, who experience a more attentive and refined service, facilitated by real-time access to data. It’s a virtuous cycle that improves operations and fosters loyalty.”
How are these solutions put into practice?
“Take, for example, real-time monitoring: our systems allow companies to analyze every aspect of their fleet, from driving style to fuel consumption to downtime. This data can be used to optimize routes, reduce emissions, or prevent breakdowns. We provide dedicated portals and API integrations, giving businesses the flexibility to use the information in the way that best suits their needs. It’s technology that not only improves efficiency but also supports emerging business models, such as personalized rental.”
What is LoJack’s vision for the future in this context?
“We aim to remain a strategic partner for those choosing rental, offering solutions that anticipate market needs. The future will be increasingly digital, sustainable, and tailored, and we are investing to stay at the cutting edge. Our mission is clear: transform data into value, ensuring tangible benefits for users and contributing to a more efficient and responsible industry.”
